This week, Insure.com, the self-proclaimed independent consumer insurance website, released its list of Best Insurance Companies based on customer satisfaction rankings. The company surveyed 3,835 customers of 15 large insurers in auto, home, and health insurance, and 14 in life insurance.
The survey asked about:
- customer service
- claims satisfaction
- value for price paid
- percent who plan to renew
- percent who would recommend the company
Based on their responses, the top auto insurance companies were:
- State Farm
- Auto Club of Southern California
- Liberty Mutual
- American Family
- The Hartford
- Erie Insurance Group
- Mercury General
It’s important to note, having sued drivers covered by most of these companies, I would have a different ranking. My ranking would largely be focused on what company is most reasonable in willing to admit when their drivers caused a problem, and who are willing to protect their customers by making fair settlement offers when their customers do something wrong.
Using my criteria, I’d put USAA, GEICO, Liberty Mutual, and Hartford in a top group. I’d put MetLife, Nationwide, Travelers and State Farm in a middle group. I’d put Farmers, Allstate, Progressive, and Mercury in a bottom group.
My criteria is certainly different than that used in the survey, but I also think it’s an important perspective when you’re buying insurance. Heaven forbid, if you do cause a wreck, you want to make sure your company protects you. When the company doesn’t offer enough and forces a lawsuit to be filed against you, then that’s likely the insurance company not doing its job.
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